SEARCH ENGINE OPTIMIZATION

What is google sandbox?

2008-07-22T07:23:00.000-07:00

The Google Sandbox effect is an alleged restriction placed on new websites. The result is that a new site does not receive good rankings for its most important keywords and keyword phrases for few months. Even with good content, many inbound links, a new website may still adversely affected by the Sandbox effect. The Google Sandbox acts as a probation for new sites, probably to discourage spam sites from rising quickly, getting banned, and repeating the process.Thus the Google Sandbox is very similar to a new website being placed on probation whose rank is kept lower than expected in searches, prior to being given full value for its inbound links and content.

What is RSS Feed ?

2008-07-22T07:18:00.000-07:00

RSS stands for "Really Simple Syndication". It is a way to easily distribute a list of headlines, update notices, and sometimes content to a wide number of people. It is used by computer programs that organize those headlines and notices for easy reading.

What are Meta Search Engines?

2008-07-22T07:14:00.000-07:00

A metasearch engine is sometimes called a metacrawler or megasearch. They enable the user to search the web with the help of an all in one interface. Using the combined power of multiple webcrawler indexes, metasearch rankings are based on the Internet search engine ranking of other providers.

What is Robot Text ?

2008-07-21T09:26:00.000-07:00

The robots.txt file is the first file search engine "spiders" look for when indexing a website. The robots.txt file tells search engine spiders (robots) which files and directories they are NOT allowed to index. This helps to prevent incomplete site indexing as well as prevent exposing the files and directories that you don't want listed. You may disallow, for example, "Google Images" from indexing certain directories and pages on your site, but not block "Google" itself from indexing those same files.

What is Spider ?

2008-07-21T09:18:00.000-07:00

A spider is a program which browses the World Wide Web in a methodical, automated manner. A web crawler is one type of bot. Web crawlers not only keep a copy of all the visited pages for later processing - for example by a search engine but also index these pages to make the search narrower.

What is Keyword Research?

2008-07-12T09:01:00.000-07:00

Researching a keyword to find its related keywords. Keyword Research is also done to get the most popular and highest producing keywords.

What is Dead Link?

2008-07-12T08:57:00.000-07:00

A dead link is a link on the world wide web that points to a webpage or server that is permanently unavailable. Dead links are commonplace on the Internet, but they are considered to be unprofessional.

what is google adwords?

2008-07-10T02:19:00.000-07:00

If you're an AdWords advertiser, Google Advertising Professional, or just interested in learning more about AdWords, you can use our free training to sharpen your AdWords knowledge. We offer both multimedia and text lessons to match your preferred learning style. While lessons are organized to build upon previous ones, you can skip between topics and take them in any way you like. After each lesson, test your knowledge by taking a quiz. Because so much is covered, you probably can't complete training in one sitting (without the help of caffeine), so return often. Content is updated regularly to keep you current.

What is a Site Map?

2008-06-14T08:50:00.000-07:00

A site map is a web page that lists all of the other web pages on a web site.
A site map augments, but does not replace, the normal menu system of a web page.
Building a good site map is critical for web pages which use JavaScript menus, because most search engines cannot follow JavaScript links. A Site Map will help those web pages to be indexed by the search engines.
A site map can also be very beneficial to web users, because it will help them to understand what resources the web page has for them.
A site map should be very well organized and easy to understand. The design should be clean and simple.

What is the rel="nofollow" attribute?

2008-06-14T08:41:00.000-07:00

The extension was the introduction of the rel="nofollow" attribute for HTML links.

The purpose of the rel="nofollow" attribute is to create HTML links which can be viewed and clicked by normal web users, but which will not be counted as a link by the search engines.

This is to enable web logs and web forums to allow users to post links in messages and signatures -- without encouraging link spammers to abuse that system.

A normal HTML link looks like this:

alt.internet.search-engines FAQ

A link with the rel="nofollow" attribute looks like this:

alt.internet.search-engines FAQ

Why Links Are Important?

2008-06-14T08:24:00.000-07:00

Probably the word that associates best with Web is “links”. That is what hypertext is all about – you link to pages you like and get linked by pages that like your site. Actually, the Web is woven out of interconnected pages and spiders follow the links, when indexing the Web. If not many sites link to you, then it might take ages for search engines to find your site and even if they find you, it is unlikely that you will have high rankings because the quality and quantity of links is part of the algorithms of search engines for calculating relevancy.

What is Page Rank?

2008-05-24T07:02:00.003-07:00

PageRank is a link analysis algorithm that assigns a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of "measuring" its relative importance within the set. The algorithm may be applied to any collection of entities with reciprocal quotations and references. The numerical weight that it assigns to any given element E is also called the PageRank of E and denoted by PR(E).

The name PageRank is a trademark of Google. The PageRank process has been patented The patent is not assigned to Google but to Stanford University.

What is Reciprocal link?

2008-05-24T07:02:00.001-07:00

A reciprocal link is a mutual link between two objects, commonly between two websites to ensure mutual traffic. Example: Alice and Bob have websites. If Bob's website links to Alice's website, and Alice's website links to Bob's website, the websites are reciprocally linked. Website owners often submit their sites to reciprocal link exchange directories, in order to achieve higher rankings in the search engines. Reciprocal linking between websites is an important part of the search engine optimization process because Google uses link popularity algorithms (defined as the number of links that led to a particular page and the anchor text of the link) to rank websites for relevancy.

What is one way link?

2008-05-24T07:01:00.004-07:00

One way link is a term used among webmasters for link building methods. It is a hyperlink that points to a website without any reciprocal link; thus the link goes "one way" in direction. It is suspected by many industry consultants that this type of link would be considered more natural in the eyes of search engines. An effective way to build this type of one way linking is by distributing articles through content sites and article directories. These articles generally contain an About The Author box that contains a one-way link back to the author's URL. When publishers use these articles, those one-way links help authors increase their page rank.

What is Google Boom?

2008-05-24T07:01:00.003-07:00

A Google bomb (also referred to as a 'link bomb') is Internet slang for a certain kind of attempt to influence the ranking of a given page in results returned by the Google search engine, often with humorous or political intentions.[1] Because of the way that Google's algorithm works, a page will be ranked higher if the sites that link to that page use consistent anchor text. A Google bomb is created if a large number of sites link to the page in this manner. Google bomb is used both as a verb and a noun. The phrase "Google bombing" was introduced to the New Oxford American Dictionary in May 2005.[2] Google bombing is closely related to spamdexing, the practice of deliberately modifying HTML pages to increase the chance of their being placed close to the beginning of search engine results, or to influence the category to which the page is assigned in a misleading or dishonest manner.

What is Out bound Link?

2008-05-24T07:01:00.001-07:00

Outbound links send visitors away from your web site. Attitudes towards outbound links vary considerably among site owners. Some site owners still link freely. Some refuse to link at all, and some provide links that open in a new browser window.

Opponents of outbound linking argue that it risks losing time and money from site visitors. This can be a large risk if a site is facing high customer acquisition costs.

What is Inbound Link?

2008-05-24T07:00:00.003-07:00

Link text (the text that is clicked on when clicking on a link) is singly the most important factor when Google determines the rankings for any given searchterm. This article isn't about that aspect of inbound links, although it is briefly touched on. This article discusses inbound links for their link popularity/PageRank value, and provides ideas on how to acquire them.

What is Broken Link?

2008-05-24T07:00:00.001-07:00

A broken link refers to any clickable text that should take you to a document, image or webpage, that actually results in "page not found", a time out or any other type of error.

What is Meta Tag?

2008-05-24T06:59:00.003-07:00

The use of Meta Tags in web pages are often required by search engines as a source of information to help them to decide how to list and rank your website. Meta Tags are not always required, but as a rule of thumb, it makes more sense to take advantage of them than to leave them out.

It is a simple process to add Meta Tags to web pages. We have created this free Meta Tag generator, to help you make the most of your submissions.

For more information on using meta tags we suggest you read our news letter article Keyword Voodoo! Invisible Metatag Mumbo Jumbo. An informative article on using meta tags in your webpages.

What is keyword Phrase?

2008-05-24T06:59:00.001-07:00

More than one Keyword, searched exactly as keyed (all terms required to be in documents, in the order keyed). Enclosing keywords in quotations " " forms a phrase in Search Engines. Some times a phrase is called a "character string."

What is Keyword?

2008-05-24T06:58:00.002-07:00

A word searched for in a search command. Keywords are searched in any order. Use spaces to separate keywords in simple keyword searching.

What is key word density?

2008-05-24T06:58:00.001-07:00

Keyword density is a combination of the number of times a keyword or a keyword phrase, in proportion with other words, appears on a Web page. The more times the keyword appears in relation to the total number of on page words, the greater the overall keyword density. The more times that other words appear, the lower the proportion of keywords, resulting in a lighter keyword density.

What is google adsense?

2008-05-24T06:56:00.002-07:00

Google AdSense is a fast and easy way for website publishers of all sizes to display relevant, unobtrusive Google ads on their website's content pages and earn money. Because the ads are related to what your users are looking for on your site, you'll finally have a way to both monetize and enhance your content pages. Learn more about AdSense for content.

What is Directory?

2008-05-24T06:56:00.001-07:00

In computing, a directory, catalog, or folder, is an entity in a file system which contains a group of files and other directories. A typical file system contains thousands of files, and directories help organize them by keeping related files together. A directory contained inside another directory is called a subdirectory of that directory. Together, the directories form a hierarchy, or tree structure.

What is SEO?

2008-05-24T06:55:00.000-07:00

SEO is the process and practice of optimizing your website so that it ranks well on search engine results pages (or SERPs). When someone types a word or phrase into search engines (like Google) looking for your product, you want to appear on the first or second page of the search results.